Let me introduce myself. My name’s Jonathan East. I’m the Owner and Managing Director of Good Measure. Somehow 25 years has flown past and I have accrued a wealth of dedicated cabinet design and construction. Made all the better by some great clients. I wanted to write today about what motivates us here at Good Measure and therefore sets us apart from the big boys in furniture and storage solutions.
Continue reading “Size does matter”
Providing cabinetry to London and the South East
People often ask what it is we do here at Good Measure. Do we fit windows and doors, build outdoor offices or make tables? Do we just construct or also get involved in the design process? So, we thought we’d down tools and write down what exactly we do do.
Continue reading “Cabinetry is an open and shut case”
“When we needed another bookshelf added, there was never any question who else would do it. Thank you again – another job very well done.”
Super happy to have this review about this bespoke shelving unit posted on our Houzz profile. Thank you Kelly. How else could you show off your MARVEL collectibles?! View project here.
Giving a customer the luxury they deserve can be hard to achieve. Many of our clients are hardworking professional people who need spaces that tick more than one box. The demands of modern living mean that we must design homes that provide multi-purpose spaces which work on a practical and sociable level. This particular project is a South London renovation, boasting a high end, yet elegantly understated cooking space Continue reading “Meet a high end, yet understated kitchen diner”
Although I can’t pinpoint exactly when it was that I stopped worrying about where the next Good Measure job would materialise from, it was, I am sure, a very long time ago. That concern has now been replaced by intrigue as I have come to realise that more often than not, the next job will invariably materialise from absolutely nowhere or at best a random set of circumstances.
In late August, having been away for a few days I decided to check on the works and collect the post even though it was a Sunday. There was nothing to suggest that “Christmas” was about to enter my world earlier than was customary but enter it did. Continue reading “How Good Measure saved Christmas..”
We are excited to announce new talent on board at Good Measure. James Beadle, our new Production Manager and Laura Palmer, our new Digital Design and Marketing Manager. Continue reading “Announcing new talent at Good Measure”
In our previous post we talked about how the Computer has taken a lead role in the production of bespoke furniture. It is true to say however that technology will always need to be accompanied by a hand finish at some point if our pieces are to remain a craft. The importance of the human touch should not be underestimated Continue reading “A close shave”
The computer may not be sharpest tool in the physical sense, but it has now become the single most effective cutting edge for design, communication and production. I began my journey in this industry, like many, as an apprentice at the age of 16. I loved it then as I still do now but for different reasons. Continue reading “Is this now the sharpest tool in our toolbox?”